Creative Photo Project: A Love Letter

–  A picture is worth a thousand words. –

Creating an interesting and detailed story from just a photo was the exciting task in this project along with choosing an interesting way in which to present my work of art. For this assignment I decided to give a photo a past filled with love and mystery.

I started with constructing a letter (dated August 31st 1940) that was written by a fictional young mother conveying her love and her deep fears for her children; as their father went off to war (World War II to be exact). She then packs the letter away carefully with some recent newspapers with no intention to send it to him.

In the letter is a photo of a man walking off along a lonely road with his belongings. The young wife explains in the letter that it was the last time she ever saw her husband and she wanted to remember it.

She signs the love letter off with:

“I label this package with fragile – for it contains your most loyal treasure, my heart.”

With the addition of a brown tag hanging on the outside of the package to really authenticate it; this small paper box takes a trip back to war-time where families were torn apart and romances slowly perished with time.

Brown Paper Package
Brown Paper Package

 

Brown paper package cushioned with old newspapers.
Brown paper package cushioned with old newspapers.
1939 and 1943 New York Times Newspaper. Containing articles & updates on the war.
A 1939 and 1943 New York Times Newspaper articles containing updates on the war.

 

♪”Brown paper packages tied up with strings. These are a few of my favorite things.”♫ 

– The Sound of Music (1965)

 

 I am very pleased to say that I enjoyed doing this project very much.  

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8 Helpful Hints in Starting Your Own Small Business

Getting started with your own business is a very exciting and stressful event experience. Here are some helpful tips and hints about marketing and promoting to assist you in creating your own small business.

Creating several future goals for your small business is one of the first steps to build your own business. Reasonable years for each business goal range from year one to year ten. Common business plans set them for year 1, 3, 5 and 10. This gives the small business enough time to establish itself and how well it can stand over time. Business plans are very important when starting a small business.

Having a brand name is also very important when it comes to standing out against the completion. Setting yourself apart from everyone else is something the best companies do to be successful. The brand name should be verb rather than a noun because verbs are more attractive when read and seen. And it also adds life to the image of your small business.

To get started, you will need your own business license. This allows you to have the right to sell a product or service legally. They are quite expensive as well. A lot of research and resourcing must be done before deciding to open your own business.

Keep the same theme throughout the entire business. Whether it’s a group of colors or a certain font, or a type of style; keeping the mood the same throughout the company is always a good choice.

Applying for government grants is a way of receiving free money that goes directly toward your business and you don’t have to pay it back. This money must go towards improving your business or advancing in it some way. This is a extremely effective way to receive money and not have the stress of paying it back, as most small businesses have.

Knowing your audience is a very crucial point in marketing your brand and business. Make sure you have your demographic set out before you start to target your customers. If you target the wrong demographic, your sales will show and it you will definitely lose money.

Don’t be afraid of change the scheme of things. Changing is constantly happening, so you might as well roll with it. Change in the media is the most prominent since it is the prime source from our daily information.

Finally, encourage feedback and other constructive criticism about your business. Always have an open mind about new ideas and think big. But always keep in mind the main objective of your business. Never stray away form the real reason you started your own small business.

 

Well there you go, you have now been informed about the experience of having your own business from the mind of Mr. Kyle Topping, a small business owner and Professor at Loyalist College. I hope this helps in some way or another. Thanks for reading!!!

Radio Advertising Commercial: 30 seconds

Product: Gold’N’Beautiful Sun tan lotion

Background noise: Waves +birds and people in the distance talking.

GIRL 1: Hey, what’s that you’re putting on?

GIRL 2: Oh, it’s Gold’N’Beautiful sun tan lotion. It’s the only thing I use to protect me against the sun.

GIRL 1: It smells amazing, but how do you know it works?

GIRL 2: I was talking to my hair dresser and she has been using it for years. Her skin is flawless.

GIRL 1 :  Can I borrow some?

GIRL 2 : Oh sorry, no, it’s almost gone.

Background noise: swift grabbing noise 

GIRL 2 : HEY! GIVE THAT BACK JACKIE!! JACKIE!!!!!!!

FEMALE ANNCR:  Don’t forget your own Gold’N’Beautiful Sun Tan lotion the next time you’re in the sun. Find it at your local pharmacy.

Loyalist College Spring Open House 2014

For my event, I chose the 2014 Loyalist College Open House. It was held at Loyalist College on Saturday, March 15th, 10am-2pm. Students and their parents came far and wide to see the College campus and facilities by ongoing tours throughout the day.

Promotions

Who they are targeting?  The Loyalist College Marketing team obviously targets the teenagers that just graduated from high school and are looking for a postsecondary school to attend, but they do target older people. The advertising for programs and courses have a lot of middle-age appeal such as the models that show in the pictures for each program. So that would also include mature students in both demographics. Loyalist first started the Open House promotions at the beginning of February 2014.  Since then, they have been furiously advertising the Spring Open House. They have already begun advertising the next Open House on April 26th.

The When, Where, How of Promos?

The promotions that helped support the Open House were mainly based on contests and other attractions.  There were draws where you could win 100$ to the Quinte Mall. One significant promotional plan was to set up a Loyalist College booth in the Quite Mall for a weeks before the open House. Here was many different informative packages describing Loyalist and all it has to offer.

They also had their Radio Station put out commercials for the event every week, which would have a big impact on the people who attended. But overall, they had a balance of both online and print advertisements.

Socials Medias

Loyalist College had a real handle on all the different types of socials medias and how and when to use them. They used several very effective outlets to notify the world of their 2014 Spring Open House.  They consisted of Facebook, Twitter, Instagram, Youtube, Pinterest and LinkedIn.  And they all had material on where to get more information about the Open House, which I thought was very good on their part.

Advertising

The advertisements that I saw at the event were the same ones I discovered around Belleville weeks before. They were mediocre, but they were pretty effective.

Loyalist also sent out post cards in the mail inviting everyone who applied for Loyalist College to the Open House. And with that post card came a ballet that could win 1000$ of your tuition already paid for by the College.

There were many different types of print ads that were promoting the event. These include a common 3-fold brochure, a one-page booklet and several flyers that range from Cafeteria meals to campus/residence.

Interview/Questions

What I asked, who I asked.

I talked to several people over the course of the day. I spoke to total strangers that were there for the tours and I also discussed some of the advertising with Laura Naumann. Also the numerous people running the info booth. I asked about the types of media they advertised on and which one they thought to be most effective.

What I would have done differently?

Even though the Open House was beautifully conducted, there were some things that I would have done differently. For instance, I would have an additional booth solely for just answer question about the College and Campus. The reason I say this is because when I attended the event, there was a little bit of a line to the only booth available for questioning.

Another thing I would have had in the Open House was more of a food selection. There was upwards of 1000 people who attend the event over the course of four hours. So I’m just saying that veggies and crackers just don’t cut it these days.

Overall, a very successful Open House for Loyalist College!

DSC006182
Loyalist College. My College, My Future.
Loyalist College Decor
Loyalist College Decor
Promotional Material
Promotional Material

The Wind Turbine Issue

Wind turbines in a wheat field at West Somerton, Norfolk. Photograph by Graham Turner
Wind turbines in a wheat field at West Somerton, Norfolk. Photograph by Graham Turner

Wind Turbines are one, if not the best, way to produce energy from the environment without physically harming the atmosphere. There are many reasons why a community would not want to develop a wind turbine farm, but none of them stray away from the fact that they harness free energy from the environment.

The fact of the matter is that every good point proven for wind turbines, there will another one that will completely strike it down. Wind turbines are made to create energy from a natural resource. These machines are very costly and they need constant maintenance for them to run smoothly. They are designed to take the spinning energy made from the propeller and convert it into electricity. Wind turbines are rather large and they produce a sound that disturbs some people to the point of migraines. So as you can see, there will always be a good and bad to every good idea.

The amazing benefits from a wind turbine is an energy that is transformed from a harmless element of the Earth and it made into actual power that can be used to power cities, etc. Engineers have worked very hard to create such a machine to do this and it would be almost a waste of time and money not to have them active.

An additional benefit is that the energy that is produced from the wind turbines is completely clean and non-toxic to the environment. The turbines release no pollution into the air or water and does not contribute to global warming. They are free of green-house gas emissions. This sets a rural communities minds at ease to know that their home isn’t being polluted with harmful gases.

Finally, wind energy strengthens rural communities. Locally-owned wind generates new income sources for farmers, property-owners, and communities. It also strengthens rural and often depressed societies in more subtle – yet vital – ways by increasing local business ingenuity and developing a sense of faith for the forthcoming hardship that may occur.

 

As for the side of the cons, there are arguably just as important as the pros proven. The points to prove against wind turbines are subjects on sound pollution from the turbine turning blade, the attractiveness of the large piece of machinery in farmland and the danger a wind turbine is to a bird.

The sound that comes from the repeated spinning of the three blades that make up the turbine. It has been recorded numerous times that the sound leads to long lasting migraines.

Another inferior point is that the certain type of machine isn’t exactly appealing to the eye, especially when there are ten all lined up in a row. This would end up being a deciding factor when it comes to the negotiation of the location of the turbine farm.

Finally, there is a great danger of birds migration patterns. this should be taken into account when deciding on the location of the wind turbines. The birds have been known to fly into the blades of the turbine and receive fault wounds.

As for my opinions on the construction of wind turbines all are in favour of them. I am all for the harvesting of wind energy. since it doesn’t harm anything important, I see no reason why not to build them.

 

Vivien Leigh and Lesley Gore

This is an interview between Binny Lum and Vivien Leigh. Lum visited Leigh during a dress rehearsal of one of the most influential plays in Leigh’s career. This interview took place in Vivien Leigh’s dressing room in 1961 and it is just the cutest thing, I completely adore Vivien’s voice.

And here is a remix to a song by Lesley Gore called You Don’t Own Me. It’s one of my favourite songs in the entire world, and its an addictive. I hope you enjoy!

Google Map (Holly Golightly)

Address: 169 East 71st Street, East Side, New York. USA

Here is the address of the film location for Breakfast At Tiffany’s (1961). In the movie, the apartment is owned by a character named Holly Golightly played by Audrey Hepburn. This apartment was used for the exterior shots of the movie and it is still used to this day for living purposes.
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Videos

This is one of my favourite moments at the Oscars. David Niven conjures up this brilliant remark and it fits so perfectly. I can honestly say, I laugh my butt off every single time I watch it. David Niven is definitely one of the most suavest men to ever grace the earth. God bless that streaker.

Now, this is totally a cliché, but I’m posting it aswell. Funny cat videos never get old. This cat is actually hilarious. Now, I don’t know about your cat, but mine is extremely lazy. This cat fetches! I find this incredible. I mean don’t get me wrong, I love my cat, but I would gladly exchange mine for this one.

funny cat from kwasnyp on Vimeo.