After 20 years as the face of Turner Classic Movies, host Robert Osborne has earned his moment in the spotlight.
Beginning on April 7, TCM will launch a new line of DVDs featuring Osborne’s greatest on-air interviews with classic film icons. The first release in the new TCM Originals DVD series will be Conversations with Robert Osborne, a five-program set featuring broadcast interviews with Liza Minnelli, Eva Marie Saint, Kim Novak, and Luise Rainer, plus the delightful, Alec Baldwin-hosted profile of Osborne that premiered on the network in January.
These “special programs produced by TCM and exclusive to the network” all aired as part of the Private Screenings or Live from the TCM Classic Film Festival series, and will be sold under the TCM Vault brand as manufacture-on-demand discs. The first installment is already up for pre-order on the TCM Shop webpage (for $24.99), and the listing…
I come to Manhattan Melodrama as a continuing effort to familiarize myself with director George Cukor. His work on this film is apparently minor, he was called in to shot some scenes after the film’s original director, W.S. Van Dyke, had already moved on to work on The Thin Man. This puts me in a tough position because anything I want to extrapolate here as an overall part of Cukor’s cinematic vision is compromised as I don’t know what is his exactly. If there’s something to continue from Girls About Town (1931, and just reviewed yesterday) it’s that Cukor’s character find themselves in unique relationships. One might argue that such novelty is necessary and not particularly remarkable for a dramatic film, but once again, I find something negotiating the expectations of heterosexual relationships. It’s far more subtle (and probably unintentional) in comparison to the aforementioned Girls About Town but it…
For my event, I chose the 2014 Loyalist College Open House. It was held at Loyalist College on Saturday, March 15th, 10am-2pm. Students and their parents came far and wide to see the College campus and facilities by ongoing tours throughout the day.
Who they are targeting? The Loyalist College Marketing team obviously targets the teenagers that just graduated from high school and are looking for a postsecondary school to attend, but they do target older people. The advertising for programs and courses have a lot of middle-age appeal such as the models that show in the pictures for each program. So that would also include mature students in both demographics. Loyalist first started the Open House promotions at the beginning of February 2014. Since then, they have been furiously advertising the Spring Open House. They have already begun advertising the next Open House on April 26th.
The When, Where, How of Promos?
The promotions that helped support the Open House were mainly based on contests and other attractions. There were draws where you could win 100$ to the Quinte Mall. One significant promotional plan was to set up a Loyalist College booth in the Quite Mall for a weeks before the open House. Here was many different informative packages describing Loyalist and all it has to offer.
They also had their Radio Station put out commercials for the event every week, which would have a big impact on the people who attended. But overall, they had a balance of both online and print advertisements.
Loyalist College had a real handle on all the different types of socials medias and how and when to use them. They used several very effective outlets to notify the world of their 2014 Spring Open House. They consisted of Facebook, Twitter, Instagram, Youtube, Pinterest and LinkedIn. And they all had material on where to get more information about the Open House, which I thought was very good on their part.
The advertisements that I saw at the event were the same ones I discovered around Belleville weeks before. They were mediocre, but they were pretty effective.
Loyalist also sent out post cards in the mail inviting everyone who applied for Loyalist College to the Open House. And with that post card came a ballet that could win 1000$ of your tuition already paid for by the College.
There were many different types of print ads that were promoting the event. These include a common 3-fold brochure, a one-page booklet and several flyers that range from Cafeteria meals to campus/residence.
What I asked, who I asked.
I talked to several people over the course of the day. I spoke to total strangers that were there for the tours and I also discussed some of the advertising with Laura Naumann. Also the numerous people running the info booth. I asked about the types of media they advertised on and which one they thought to be most effective.
What I would have done differently?
Even though the Open House was beautifully conducted, there were some things that I would have done differently. For instance, I would have an additional booth solely for just answer question about the College and Campus. The reason I say this is because when I attended the event, there was a little bit of a line to the only booth available for questioning.
Another thing I would have had in the Open House was more of a food selection. There was upwards of 1000 people who attend the event over the course of four hours. So I’m just saying that veggies and crackers just don’t cut it these days.
Overall, a very successful Open House for Loyalist College!
Your cell phone does amazing things. It calls loved ones on their birthday. It reminds you what time to pick up your daughter after school and allows you to share photos with one another, but while driving is no place for being on your phone. Everyday 10 Canadians get into a car accident as a result of being on their phones.
Bad movies tell you outright what they’re about. Great movies keep you guessing long after the last reel. And this, in my opinion, is why The Thin Man is a great movie, as well as one of the most beloved of all time. I usually tune in for Nick and Nora’s repartee, but every time I do I find myself bowled over by the abundance of signifiers, some important, some peripheral, that fill the movie with endless interest and meaning.
So rather than trying to make some screwy attempt at a coherent argument (as usual), I thought I’d borrow a playful method from the film scholar Robert B. Ray, author of The ABCs of Classic Hollywood. Here’s my ABC of The Thin Man, probing just 26 facets, factoids, and anecdotes, some expounded at length, some barely scratched, pertaining to this continual treasure of a blockbuster.
Pouf Honey! Before we begin, I said to the Mister recently that if his current Herr Direktör
didn’t let him go home early, I would go down to the set with a pair of pinking shears with which I’d cut off Little Herr!
What? Too much?! The Mister thought so…after he’d stopped laughing at my Lucille Ball with Anger Management Issues folderol…
Babies, today at Beguiling I thought we’d do something a little different and talk about the way of the world, the current economic
situation, this Winter’s horrendous weather conditions, the parlous
state of network television, the United States’ performance at the
Winter Olympics, the perilous political pandemonium on Earth in the
early 21st Century, and the plight of the Panda… Wait, who am I
kidding?! Let’s talk about MEEEEE — and my novel!
If Paris Hilton had ever read a book, never mind written one…